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Digital Asset Management allows any digital asset to be:

  • Stored (In a central location with defined access rights)

  • Searched (So that the relevant asset can be found)
  • Rendered (Automatically into the format needed)
  • Associated with a brand guide (To ensure the asset is used correctly)

Huge amounts of money are wasted when the above is done with traditional distributed systems.

 

TEEC provides 2 solutions from Assetlink and ADAM:

ADAM (One system, many solutions).

ADAM is more than a traditional DAM system, it's called Active Digital Asset Management because it offers you the environment to get the most out of your digital library. It's designed to be middleware and easily integrate with your existing infrastructure.

 

ADAM has been selected by Microsoft, Agfa and many others as the basis for DAM solutions. (Below is a screen shot of the Microsoft proSource interface).

Microsoft prosource example

proSource is a single source for all Entertainment and Devices marketing collateral and enables internal marketing groups, media partners, retailers and the Internet community to access and download a variety of materials.