Additional Modules
Pivotal MarketFirst Campaign Portal (Pure web based front end to main suite)
Allows distributed marketing organisations to work together more effectively and consistently in order to launch targeted campaigns that deliver timely, relevant offers and reap cost-effective results.
Features
- Supports enterprise organisations with distributed marketing needs
- Supports central management and control of messaging and branding
- Single enterprise marketing database
- Easy-to-use interface requires no training by users
- Browser-based; no client to distribute or manage
- Supports pervasive Pivotal MarketFirst usage
Pivotal MarketFirst Lead Manager
Streamlines lead management, simplifying the process of qualifying, managing, nurturing and tracking leads, thereby focusing sales and dramatically improving both lead conversion and sales closure rates.
Features
- Streamline lead management process
- Segment prospects according to purchase readiness
- Synchronise multiple lead channels
- Automatically distribute the right leads to the right people
- Enable wireless lead distribution
- Track the progress of leads
- Close the loop to ensure leads are followed up on
Pivotal MarketFirst Direct Marketing Manager
Synchronizes your marketing database, web site, and multi-channel communications to create a segmented and targeted direct marketing program that improves response rates, increases leads and builds brand.
Features
- Personalised, relevant and timely communications
- Progressive profiling
- Increased response rates
- Adjust campaigns and offers automatically