Pivotal Marketing Suite
This enterprise level Campaign Management and Marketing Automation suite can be used as a stand alone solution or integrated into the rest of Pivotal's CRM suite or others. Examples have already been carried out with SAP, Siebel, Onyx etc.
The base product provides features for scheduling, design, testing, execution, reporting and analysis, as standard. In addition modules that enhance the product for use across the whole customer life cycle from acquisition to retention, up selling and cross selling can be purchased (see the module list below). These modules are a short cut for work that could be done with the base product but represent a very cost effective way of building functions quicker.
The Pivotal Marketing TM suite uncovers hidden trends and patterns on what customers want.
With insight into each customer's life cycle, preferences and profitability, you can precisely track which campaigns work, and which ones don't.
Implement the modular applications in the Pivotal Marketing suite one at a time, or all at once, to achieve measurable marketing results. Applications within the Pivotal Marketing suite include:
Pivotal MarketFirst:
Campaign Portal
Lead Manager
Direct Marketing Manager
Prospecting Assistant
Event Manager
Pivotal Contact Centre
Pivotal Marketing Analytics
TEEC is happy to recommend Pivotal MarketFirst solution based on many examples of successful deployment and campaign design using the product. Please ask for a demo so we can show you how this solution can save you direct marketing costs whilst improving customer retention.